Client Challenge: The Tag and Label Manufacturer’s Institute (TLMI), one of the most prominent associations in the printed packaging industry, was looking to outsource all aspects of communications and marketing/business development support. The association wanted to work with a firm with an established marketing and communications track record in the printed packaging industry who also had expansive market research experience in order to support their business development and market intelligence objectives.
LPC Solution: LPC manages the creation and distribution all monthly eNewsletter campaigns, press releases, printed newsletters, speech writing for association President and Chairman, media relations and editorial creation. Work with client also includes video storyboarding and creation, webinars, podcasts, ad campaigns and tradeshow support.