Client Challenge: Hub Label, a large Mid-Atlantic U.S. label converter wanted to penetrate the protein sector and promote their success and growth with linerless labeling applications.
LPC Solution: LPC worked closely with the client, a select group of the client’s customers (brands) and the linerless equipment manufacturer to create an integrated media campaign. It resulted in a front-page feature article in Packaging Digest highlighting client’s prowess in the linerless niche. Packaging Digest and associated affiliates reaches more than 190,000 industry professionals across the printed packaging supply chain. Client was able to incorporate the published feature into company’s marketing materials, messaging and outreach campaigns.