Client Challenge: All Printing Resources (APR), a major industry auxiliary equipment and consumables supplier, wanted to outsource primary communications and PR to a trusted partner with knowledge of the label and flexible packaging industries.
LPC Solution: LPC has managed all of client’s communications and PR since 2014. Client work includes market research initiatives that are curated into white paper content for marketing campaigns and prospect outreach; case studies; targeted eNewsletter campaigns, press releases and published editorial in Labels & Labeling, Label & Narrow Web, FLEXO and packagePRINTING featuring client’s research initiatives, products, services and events; and videos featuring technical sales team.