Overview: SwiftColor is a diverse product line of state-of-the-art products and accessories in the digital inkjet color label printing industry. It is brought to the USA by Kanematsu USA Inc., a division of 120-year-old global company, Kanematsu Corporation of Japan.
Client Need: Kanematsu needed an agency who knew the North American label and packaging market and could help them build presence and generate leads.
LPC Solution: LPC helped Kanematsu build a brand strategy to increase recognition and sales leads in two select craft/cottage label segments and in one non-traditional labeling segment, develop a longer-term business strategy in additional segments, and improve their arsenal of tools for their website and distributor sales force.
Our deliverables included qualitative research, case studies, website analysis, photo collage, white paper, e-newsletters, label design, social media posts, promotional collateral, customer personas and distributor communications.
Based on the successful completion of an initial four month engagement, we’re now exploring ways to continue to work together.
“Working with LPC was a real pleasure and our brand recognition and product strength were well positioned by their professional work. LPC provided the right solution to our needs, and were willing to go the extra mile to provide deliverables that would grow our brand. We are excited to maintain our relationship with LPC and expand their scope to our other product lines.” –Kiyohiro Nakata, Manager, Kanematsu USA., Inc.
For more details on SwiftColor visit www.swiftcolor.com