Client Challenge: Since 2014 LPC, Inc. has been commissioned by FINAT (the European association for the self-adhesive label industry) to research and produce the FINAT RADAR, a biannual report that features research directly related to the European labeling supply chain. FINAT’s challenge was to expand the reach of the association’s brand and messaging relevant to tailored research and market intelligence offerings.
LPC Solution: LPC worked closely with Italia Publishers, an Italian trade publication that has been serving printed packaging companies across southern Europe for nearly three decades. LPC crafted materials taken directly from the firm’s extensive digital research initiatives across the European labeling market. The campaign’s focus was to highlight the digital printing opportunity and what it represents for the European labeling industry.