This is being posted/advertised right now, but I thought I’d share the information with folks here in case someone has anyone they think might be a good candidate.
Someone we know in the package printing industry has decided they want to create a wide-ranging Director of Marketing position to help maximize their group’s current growth and oversee future development.
Based in the Greater Chicago-area, this is a decent-sized and very successful company already and the person they want (and it is a want rather than a need) will be world-class or looking to become so.
I’m going to post the usual details/requirements below, but the issue here and the reason I’m putting this up is that -for the right person- I think this a rare and really good position.
Please pass it along if you think you know someone who deserves the opportunity. Questions or interest can come to me in the first instance: david@lpcprint.com.
Position overview:
Prominent, award-winning package printing company is seeking a dynamic Marketing Director. This role is responsible for developing and implementing the company’s marketing strategy for all product portfolios, social media channels and core corporate identity and branding. The successful candidate will provide vision and direction to the organization by crafting a tailored marketing program and driving the action and execution of the strategy in the longer term.
Key Responsibilities:
-Develop strategic and comprehensive marketing program working closely with operations and the sales, quality, and environmental teams.
-Identify industry-specific trends, requirements, unmet customer needs, key growth areas and opportunity segments.
-Lead efforts of cross-functional team input developing and managing company’s website content, brand positioning and social media outreach.
-Lead customer and prospect marketing strategy and the development, implementation and evaluation of selling tools, e-marketing campaigns, lead generation tools and marketing collateral.
-Develop and execute strategies and programs centered around customer surveys and competitive intelligence analysis.
-Analyze customers’ requirements and determine applicability to company’s current portfolio and develop campaign and brand positioning campaign targeting underserved areas of the company’s client base.
-Collaborate with the sales force, product managers and operations to support the growth and/or product development of new portfolio and application initiatives.
Position Requirements:
-Bachelor’s degree required.
-5+ years related business experience including marketing and/or business development.
-Prior experience and expertise in the printed packaging industry preferred.
-Ability to demonstrate leadership while generating support and buy-in within a cross-functional team environment.
-Proven project leadership and critical thinking skills.