Overview: FLAG (Flexo Label Advantage Group) is a valuable community of independent label converters. Their mission is to “provide opportunities for members to be more competitive in the marketplace and become stronger companies, without sacrificing their independence.”
Client Need: As a rapidly growing company stretched for new resources they needed marketing support to prepare for Labelexpo Americas.
LPC Solution: We helped FLAG develop and execute a marcom strategy to expand their pre-Labelexpo messaging and brand recognition among viable converter member candidates. We focused on driving prospects to the FLAG booth, demonstrating the FLAG advantage for small to mid-sized North American label converters, promoting their current and new services and highlighting FLAG’s expansion in the marketplace.
Our deliverables included (two) press releases to our media database,(two) e-newsletters to North American converters who met their qualifications, and strategy and logistics support for the FLAG annual meeting.
“FLAG was very excited to have LPC help us to expand our messaging to the industry. It was a true pleasure working with them and we look forward to developing more projects with LPC in the future.” –John McKay, President and Founder
For more details on FLAG visit www.flexolabeladvantagegroup.com