Client Challenge: Weiler Labeling Systems (WLS) was seeking a marketing communications partner to create, execute and manage company’s ad campaigns, press releases, corporate and product collateral, tradeshow messaging and editorial. While WLS had a prominent marketshare in the North American pharmaceutical label application space, the company wanted to expand branding and messaging in other core end-use categories including nutraceuticals, food, beverage and personal care/cosmetics.
LPC Solution: LPC conducted extensive research throughout the food, beverage, personal care and nutraceuticals industries in order to provide WLS with comprehensive technical application research, competitive intelligence and database development for each of the targeted end-use categories. Using the market intelligence as a foundation, LPC then crafted company collateral, advertising campaigns, brand messaging, published editorial, tradeshow strategies and eNewsletters tying in elements of proprietary industry research and market intelligence.