When you spend much of your day in a bunker of computer screens crunching data, drawing graphs, and parsing a hundred different industrial opinions into a coherent client forecast, the chance to work with Mexican wrestlers isn’t something you pass up.
The Tag and Label Manufacturer’s Institute (TLMI) is a client we do a variety of work for, most notably producing the industry-specific Index & Trends Report twice a year. They also deliver a unique piece for their members called The Ratio Study which, essentially, allows label printers to compare and contrast all the leading facets of their operation without comprising their own confidentiality. It’s a valuable report. One the majority of their members take part in, but some don’t yet. In addition, there are always new folks joining (the association’s membership is at record levels) who need to understand just how wide-ranging this initiative is, and how they deal with keeping sensitive information watertight. A perfect webinar subject. Except…
Well, except that on the surface this might seem like a pretty dry subject to spend an hour of your life being lectured about. Hence the Mexican wrestlers. Hard to explain, yet easy to understand by looking at the trailer we put together for them. Like Hollywood always says: Show don’t tell.
The webinar’s on Tuesday January 21st, 1.30 pm eastern. If you’re a member, definitely worth a watch. Probably no wrestling though.
https://attendee.gotowebinar.com/register/4658943383425331969