Your growth and profitability depend on your company’s ability to find and keep customers. But how do you convince a prospect to call you back, walk into your booth or return an email, let alone sit down with your salespeople and listen to their pitch? Especially today when so much competing noise makes it hard for anyone’s signal to be heard?
Send a message that cuts through the clutter. Speak technically to your customers in a voice that’s relevant to them. Create something credible and deliver it effectively.
A strong technical PR outreach plan knows the pain points of your customers and prospects. It offers real benefits and specific solutions. Technical PR uses language, terminology and concepts that strike a chord. Well polished, yes. Generic ad-speak, no.
You can spend a small fortune on a cool design, a flashy website, association memberships and a bigger trade show booth, but if your message and materials aren’t speaking to the market in a believable and relevant way you’re wasting time, money and resources.
The LPC team knows how to create the most effective technical PR outreach plan for your company because we speak the language. We’re technical. We’re not junior associates or copy writers. We’ve been in the package printing industry for decades managing, researching, writing, publishing, editing, selling and marketing.
Technical PR resonates. It convinces. It positions your company as a solutions provider that someone should be doing business with. It’s one of your greatest assets for turning prospects into customers. Here’s a blog piece which shares some examples of our recent work with converters and suppliers..
Next step? Let’s talk.