You need to communicate directly with your current label customers. And you need to drive a pipeline of leads from prospects. And, oh yeah, it needs to be done consistently, quickly and in a cost-effective manner. We know the drill, because we live it every day with all our [...]
Note to Label Converters: Segmentation marketing can be your #1 digital sales tool
Think back to the 1980s and 1990s. These were great years for pressure-sensitive label converters. PS was snapping up glue-applied market share at a rapid pace and packaging buyers were extremely loyal to their label vendors. These were the years when a printed label wasn’t considered a commodity. Labels were [...]
Are labels becoming more complex?
In 2017 four out of ten purchases in the U.S. were made online. The three-dimensional shopping experience of standing in front of a shelf lined with products is quickly being replaced by a two-dimensional experience of consumers buying products they view on their computer monitors, tablets or cell phones. Since the buyers [...]
What’s your grade on LinkedIn?
If you’re anything like me, you had no idea you were being graded … and worse what to do about it. Fortunately I picked up some tips a few weeks back from social media experts @Rachel Braunstein and @Joshua B Lee at Social Media Week ATX. And then I thought [...]
Labelexpo – Get what’s coming to you…
So you’ve booked your space, selected your top sales people to handle the show, reserved a room block in a Rosemont hotel, and designed a booth. Looks like you’re ready for Labelexpo. Right? Nope. Despite the growth of social media outlets, big trade shows like Labelexpo are a key promotional [...]
Thomas Wolfe Had it All Wrong
With a little luck, planning and blind courage (that some may label stupidity) …. you really can go home again. Flashback to the spring of 2016. Sitting in one of many windowless rooms in a leadership meeting in Shanghai … wait maybe it was Singapore … or it could have [...]
Outlook 2018: the future remains bright for labels
Over the past four years, LPC, Inc. has had the opportunity to conduct technical surveys and one-on-one interviews with brands across Europe for the compilation of the FINAT RADAR. This work gives us a unique perspective on the European labelling sector, and on the trends and forces that are driving [...]
In Bed with Wise Men
We’re in the business of helping converters and suppliers do more business. Essentially, people in the packaging industry invest a little to get fresh eyes on an operation they know too well. I admire that. And I try to be open to the same thing. Other people are smart and they have [...]
The Second New Year
The first of July was always an important day at our house. We made a big thing of New Year’s Eve of course, always had a party, lots of people singing, laughing, crying, resoluting, but six months later was in some ways a more significant marker: You looked at what [...]
On The Road
Off to Labelexpo. I love that our industry (spread out across the country and beyond) makes its way to Rosemont to stand and talk to each other for a few days. Learn, listen and share. Seems like real social media. LPC’s giving a short talk at Flint’s ‘Speakers’ Corner’. Title’s [...]