1. What’s keeping us up at night (along with everyone else in the industry): Price increases. You can’t have a conversation with a converter, industry supplier or label buyer these days without the topic of shortages and supply chain disruptions coming up. And what do these shortages and disruptions mean [...]
Five things that are good to know 1. What we’re researching: KPCs! (Say whaaaaaaat???) In fancy schmancy market research lingo KPC stands for Key Purchasing Criteria and what we’ve been doing over the past few months is speaking to those movers and shakers at the top of the supply chain, a.k.a. procurement [...]
Disrupting the Disruption – Succeeding in a Digital World
In the midst of the COVID-19 pandemic, many of us are spending our days working from home. Clearly we’re missing face-to-face meetings with colleagues, customers and suppliers. But with that comes a unique gift – additional time. For sales reps in our industry that can mean no more long commutes [...]
Five Minutes: Five things that are good to know What we’re researching: The formidable TLMI Market Watch! We’ve been clocking hours surveying and interviewing brands and packaging buyers for the TLMI Market Watch, published and available to TLMI members next month. LPC has been surveying the top of the [...]
Going Full Social
As our business expanded and we began posting social media for a variety of clients on a regular basis, it was time to ditch excel spreadsheets and to take a look at social media collaboration tools. So off we went researching – looking for just the right tool for a [...]
Five Minutes: Five things that are good to know What we’re hearing: If you ask a group of converters – any size, anywhere in the US – about the biggest issues facing their company – recruitment and retention will always be at the top of the list. In this year’s State of the Industry report [...]
Eight ways to use social media to drive traffic
I recently had the honor of speaking on a “Marketing Makeover” panel at @TLMI printTHINK in Rosemont, Illinois on the ways that social media can make an impact in the label and packaging space. Social media has been and remains a hot topic for our industry as converters and suppliers [...]
Five Minutes: Five things that are good to know What we’re hearing: That SKU proliferation will continue to… um… proliferate. Big time. Global strategy consulting firm L.E.K. Consulting recently released the results of their annual Brand Owner Packaging Study. More than 250 packaging decision-makers at consumer packaged goods companies across end-use verticals [...]
Are press releases dead?
In this world of emarketing, social media content, paid media, SEO/SEM (this list can go on and on) – what about the humble press release? Does it still have a role in b2b marketing – and more specifically, in raising awareness for label and packaging companies? You betcha’! For this [...]
Five Minutes: Five things that are good to know What we’re hearing: A Sourcing Manager at one of the largest cosmetics company in the world recently said the following during a focus group discussion: What we’re researching: We will soon be kicking off this year’s first TLMI Index & Trend [...]