Client Challenge: Macaran, a high-end, nationally prominent mid-sized northeastern U.S. label converter, was seeking overall marketing, communications and branding support. Client wanted to institute prospect outreach campaigns and eNewsletters in addition to creating a new website.
LPC Solution: LPC created a ground-up marketing and communications plan that included a complete website redesign, new messaging, monthly eNewsletter campaigns, sales kit modules for company’s sales force, and the creation and distribution of end-use segment driven promotional pieces and sales campaigns.